Creator startup Jellysmack is investing $25 million in the video catalogs of kids and family influencers
The company is partnering with entertainment startup Pocket.watch to launch the fund.Creator startup Jellysmack is betting on kids and family influencers by setting aside $25 million to finance top stars.
In exchange for funding, Jellysmack will collect a percentage of advertising revenue from a creator's back catalog, or future ad revenue, on YouTube over a specific time frame. Creators can then use that funding to grow their brands and businesses. Pocket.watch declined to comment on specific deal terms, but the company said it can vary for each creator. Jellysmack's financing deals typically license YouTube back catalogs for up to five years.
"Creators have typically lacked visibility into their future revenue streams," said Pocket.watch founder and CEO Chris M. Williams."We are focused on a payment structure that provides predictability so that the creator can invest in their own content reliably without having to worry about the changes in the algorithm and monetization."
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