Startup Front Shakes Up Pricing To Take Its Email Collaboration Mainstream

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Startup Front Shakes Up Pricing To Take Its Email Collaboration Mainstream
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Email startup Front has new pricing and tools to help it on a bolder mission: build a new kind of workflow on top of your inbox.

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Front announced Wednesday that it’s changing its pricing and offerings structure to offer cheaper accounts and a “light user” option for people in a business to interact with the email app. The moves—while tactical in nature—are part of a broader push by cofounders Mathilde Collin and Laurent Perrin to develop a tool that allows companies to better work together within their email stream.

For users of Front—a group that more than doubled from about 2,000 businesses in January 2018 to 4,700 in March—the new pricing is cheaper across the board, with annual plan rates ranging from $9 per user per month to $39 for its most premium of three versions .

It’s a more ambitious next phase for Front, which has also doubled its head count, opened a 20-person office in its founders’ native France and

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