Elon Musk said he borrowed the name from a 1960s science fiction novel, but another AI startup applied to trademark it before xAI launched its chatbot.
This isn’t the first time Musk has chosen a name for one of his products that other companies say they trademarked first. Last month, Musk’s social media platform settled a lawsuit brought by a marketing firm that claimed it owns exclusive rights to the name X. Bizly and xAI appear to have arrived at the name Grok independently. Bizly founder Ron Shah says he came up with it during a brainstorming session with a colleague who used the word as a verb.
The USPTO also allows people to file a trademark to reserve the rights to a name before a business is launched, but they can’t actually register it until, say, their jewelry website is fully up and running or their pizza parlor chain expands into a neighboring state. When Musk announced he was launching his chatbot, Shah says, Bizly was still in beta and conducting a pilot of its Grok app with the financial services company Carta.
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