Start-ups are trying to rent furniture to young people who don’t want to buy or move heavy furniture and are willing to pay for the convenience.
He pays $200 a month for the sofa, side table, bar cart, dining table and four chairs in his living room. It’s worth it, the 27-year-old New Yorker says. If he needs to move, which he’s done twice in the last 12 months, he won’t need to lug a sofa across the city or worry if it will fit in a new place. The furniture-rental start-up, Feather will swap out items for something else.
The furniture-rental companies target high-income city dwellers who want a $1,100 orange love seat or $980 leather bench — but only temporarily. The furniture itself is a step up from Ikea. Others are renting out home goods too. Rent the Runway recently added West Elm pillows and quilts. Ikea is testing a rental service in several countries outside the U.S., including Switzerland and Belgium.
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