The change to Starbucks' policy could save some U.S. customers more than 10% on their drinks.
Starbucks will eliminate the extra charge for dairy alternatives after years of pleading from customers.
The change goes into effect Nov. 7 and follows years of pleading from customers to eliminate the extra fee, especially as"This is just one of many changes we'll make to ensure a visit to Starbucks is worth it every time," CEO Brian Niccol said in a statement. The change to its surcharge pricing coincides with the launch of the company's holiday menu, as well as the discontinuation of the chain's line ofto reinvigorate its business, particularly in its home market. His early strategic focuses include changing the coffee chain's marketing, simplifying menus and fixing pricing.
Starbucks first started serving nondairy milk in 1997, when it added soy milk to menus. In 2015, coconut milk landed on menus nationwide, and then came almond milk the following year. In 2021, Starbucks locations across the U.S. began using oat milk.
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