Starbucks to roll out new ordering technology at airport, hospital, and campus locations

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Starbucks to roll out new ordering technology at airport, hospital, and campus locations
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Starbucks is overhauling how it manages thousands of licensed coffeehouses at high-traffic locations, such as airports and hospitals.

Starbucks is overhauling how it manages thousands of licensed coffeehouses across the U.S., shifting to a segment-based operating model and testing new ordering technology at high-traffic locations, such as airports.

by Aaron Koransky, the senior vice president of the company’s U.S. Licensed Coffeehouse Business. The restructuring moves away from a regional management approach in favor of one organized around the types of environments where licensed stores operate — including travel hubs, hospitals, grocery stores, and university campuses. Licensed locations — those operated by outside partners rather than the company itself — account for roughly 40% of Starbucks’ nearly 17,000 U.S. stores. The restructuring is aimed at closing the experience gap between company-operated and licensed locations, where Starbucks has historically had less direct control.To tackle long lines at the busiest sites, the company is exploring ordering kiosks and scheduled ordering through the Starbucks app at airports and other high-volume locations. It is also deploying new brewed coffee equipment across licensed stores. “Whether customers order ahead, order digitally, or order at the counter, the result should feel familiar, fast, and unmistakably Starbucks,” Koransky wrote. Starbucks also outlined plans to introduce performance-based incentives for licensees, assign dedicated consulting support, accelerate new store construction and renovations, and allow greater sourcing flexibility so operators can right-size menus and equipment for smaller or more constrained environments.A high-speed chase on I-5 culminated in a crash and arrest of a Burien man, raising concerns about reckless driving.Tiger Woods arrested at crash scene on suspicion of DUI, sheriff saysLight rail to Mariners; you better make sure you’re on right train with launch of 2-Line The 1-Line travels north and south, from Lynnwood to Federal Way. The 2-Line goes east, west, north, and south, but it does not go south of the CID.Washington filed a lawsuit Friday against Kalshi alleging it actively circumvents state gambling laws so users can place"prediction wagers" on nearly anything.WSECU Community Champion: Chrystal Ortega’s mission to feed Spokane Chrystal Ortega's tireless dedication recently earned her the WSECU Community Champions Award and a $1,000 grant to further the mission.When Shawn Tibbitts opened Tibbitts FernHill, he was just trying to survive. The small Tacoma restaurant has since earned culinary awards and praise.Wilcox Family Farms is continuing its cherished holiday tradition of giving back by donating nearly one million eggs to food banks across the South Sound region this season.Matthew Ballantyne has transformed that early awareness into action, embodying the organization's mission:"No Kid Sleeps On The Floor In Our Town."

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