Starbucks announced a new goal to provide a reusable cup 'for every visit' by 2025.
"By the end of next year, customers will be able to use their own personal reusable cup for every Starbucks visit in the U.S. and Canada — including in cafe, drive-thru, and mobile order and pay," a press release from the coffee giant read.Among the new business practices was a cup borrowing program. The program would allow people to leave cups behind for the store to clean professionally.
Starbucks said it was also considering an idea tested in South Korea to replace single-use cups with reusable ones. The company tested this model in 16 stores in the country, preventing the use of an estimated 200,000 disposable cups. The coffee giant's final strategy was to encourage customers to bring their own cups or place an order to have in-store. It said in its press release that it would consider offering up to 50 cents off an order to those who used their own cup, something a store in Shanghai is currently trying out.
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