Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
Starbucks CEO Brian Niccol is pumping breaks on discounts as it tries to turn around the struggling coffee giant. The company has reduced discounts it offers during the past year since Niccol, tapped to become CEO in August, replacing Laxman Narasimhan, took over, executives told the Wall Street Journal.
During the holiday season, for instance, the company doesn't plan to run broad offers though it will promote seasonal drinks, the company said earlier this month during a strategy update for store leaders, according to the WSJ. Niccol announced last month that he plans to first fix the company's U.S.
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