Starbucks is offering a free tall hot or iced brewed coffee to all its Rewards members in the U.S. on February 12th. The promotion aims to ease the post-Super Bowl Monday slump and attract new members to its growing loyalty program.
Starbucks is offering a free tall hot or iced brewed coffee to its Rewards members in the U.S. on Monday, February 12, the day after the Super Bowl . This promotion allows members to redeem a single beverage throughout the day, either through mobile ordering, in-store purchases, or drive-thru. Anyone who joins the Starbucks Rewards program on Monday will also be eligible for the free coffee in-store.
The company aims to alleviate the 'long Monday' blues following the Super Bowl and attract new members to its growing loyalty program. Starbucks Rewards membership and spending have shown consistent growth both quarter-over-quarter and year-over-year, according to the company's January earnings call. This growth coincides with increased non-Rewards customer traffic.The promotion comes amidst a series of initiatives led by CEO Brian Niccol, who took over in September 2024, to revitalize the company's sales and return to its coffee house roots. Niccol has implemented several changes, including bringing back condiment bars, offering free refills for dine-in customers, and discontinuing charges for plant-based milk alternatives. Additionally, the company is simplifying its menu by reducing food and beverage offerings by 30%. Other planned changes include introducing digital menu boards in U.S. stores to improve clarity and customization options
Starbucks Rewards Free Coffee Super Bowl Loyalty Program Brian Niccol
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