Starbucks is changing its rewards program, a leaked memo shows — making it harder to redeem some free drinks
Starbucks is making changes to its hugely popular Starbucks Rewards program, increasing the number of points required to redeem many menu items.
Free hot coffee, tea, or baked goods will now require 100 stars, doubling the previous price of 50 stars. But iced coffee and iced tea will also be available at that tier — meaning customers will now be able to get those free drinks for only 100 stars, down from the current 150 stars. Some packaged snacks, ham and swiss croissants, and plastic to-go cups will also be available at the 100-star tier.
The top level of 400 stars, for merchandise like cups, remains unchanged — and for 25 stars, customers will still be able to add an espresso shot, syrup, or alternative milk to a drink, as in the previous system.
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