Starbucks is the latest company to say it will pause advertising on “all social media platforms.' The company says it plans to have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech.
On Saturday, spirits giant Diageo said it will be pausing paid advertising globally on “major social media platforms” beginning in July. A Starbucks spokesman said this social media pause will not include YouTube, which is owned by Google.
Starbucks said though it is pausing advertising, it isn’t joining the #StopHateForProfit boycott campaign, which kicked off earlier this month. After a group of organizations called on Facebook advertisers to pause their ad spend during the month of July, more than 100 marketers including Levi’s, Patagonia, REI, Lending Club and The North Face have announced their intention to join, according to a running list from Sleeping Giants.
The organizations said they’re asking Facebook to more stringently police hate speech and disinformation by taking a number of actions, including creating a “separate moderation pipeline” for users who say they’ve been targeted because of their race or religion, or to let advertisers see how frequently their ads appeared near content that was later removed for misinformation or hate, and allow them refunds for those advertisements.
Last year, Facebook brought in $69.7 billion in ad revenue globally through its millions of advertisers.
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