Starbucks announced Oleato — a new line of beverages infused with a spoonful of Partanna cold-pressed, extra virgin olive oil — is rolling out in Italy.
— a new line of beverages infused with a spoonful of Partanna cold-pressed, extra virgin olive oil — is rolling out in Italy this week.Starbucks said the result of the olive oil and coffee combination is “velvety smooth, delicately sweet and lush coffee that uplifts each cup with an extraordinary new flavor and texture.”
Interim CEO Howard Schultz hinted at the news earlier this month during the company’s earnings call where he said he’d return to Milan “to introduce something that is much bigger than any new promotion or beverage.” Schultz called it a game-changer and “an enduring transformative new category and platform for the company, unlike anything I have ever experienced."most of the Oleato drinks are cold, which is no surprise as cold coffee has been a hot seller for Starbucks — with two out of three customers purchasing cold coffee, officials said during the company's
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