Starbucks wins the title of most unexpected cameo in 'Game of Thrones,' but can it cash in?
Emilia Clarke as Daenerys Targaryen in 'Game of Thrones.' Photo: HELEN SLOAN/HBO By Nat Ives May 6, 2019 1:54 p.m. ET
The anachronism handed Starbucks a big share of the voluminous “Game of Thrones” social-media conversation that follows every episode. Mark Henderson, vice president of product strategy at Nielsen Holdings PLC, said he wasn’t sure how the cup’s appearance would rate on his company’s Branded Integration Intel scoring system, which considers factors such as screen time to rate product placements. “It’s a strange amalgamation,” he said, noting that Starbucks doesn’t exist in the show’s fantasy setting.
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