Starbucks joins other fast food chains in rolling out discounts to bring back customers shying away especially low-income consumers who are dining out less often and spending less when they do.
Jordan Valinsky, CNN Starbucks rolled out a new Pairings Menu, which combines a drink and a breakfast item for a discountis the latest entrant in the value menu wars, joining its rivals in releasing new offers to lure back cash-strapped consumers.
The offer, available all day, comes in two options: For $5, a customer can order a tall iced or hot coffee or an iced or hot tea paired with a croissant. The second choice costs $6, which also includes the option of the drinks plus any breakfast sandwich. Prices will rise if alterations are made, including ordering a larger drink or customizing the food.
There's been an "almost overnight pivot to value from some of the largest limited service chains as consumer visits have softened significantly and traffic has essentially flattened over the past several months," David Henkes, a senior principal at Technomic, a food industry research and consulting firm, told CNN.
Starbucks Pairings Menu Pairing Menu Starbucks Value Menu Starbucks Pariings Starbucks Value Meal 14939385
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