Reports say the coffee chain will add baffles to ceilings to help reduce noise and reverberations.
Starbucks says Frappuccinos and other cold drinks account for 75% of its U.S. beverage sales, meaning the plastic cups are widely used across stores.said Thursday it plans to alleviate some of that waste with new disposable cups that contain up to 20% less plastic. The cups are set to be rolled out to stores in the U.S. and Canada starting this month.
Amelia Landers, Starbucks’ vice president of product innovation, said the Seattle-based company spent the last four years developing the new containers. Engineers tested thousands of iterations to see how much plastic they could remove while still making the cup feel sturdy.This photo provided by Starbucks shows a new version of the company's cold cup which is said to be made with up to 20% less plastic.and other cold drinks now account for 75% of its U.S.
Starbucks made other changes as part of the redesign. The new cold cups feature raised dots near the bottom, so baristas – including those with impaired vision – can quickly feel with the swipe of a thumb which size cup they’re holding. And the 12-ounce cup — that's the “tall” size in Starbucks lingo — is shorter and wider to accommodate the same-size lid as larger cups.
Landers said the new cups are part of a sustained sustainability push at Starbucks. The company adopted strawless lids in 2019. Last year, it said it would accept customer-provided cups for drive-thru and mobile orders in the U.S. and Canada. The company plans to roll out a reusable cup program at thousands of stores in Europe, the Middle East and Africa by next year. Under the program, customers will pay a small deposit when they buy a hot or cold drink in a specially designed cup that can be used up to 30 times. They will get the deposit back when they return the cup to a store.“Every market has their own challenges, their own requirements and customer behavior.
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