Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win back customers.
Baristas handwriting customers’ names and messages on their drink orders in marker will make a comeback, new Starbucks CEO Brian Niccol said Wednesday on a quarterly earnings call. It’s part of his strategy to recreate a coffeehouse vibe at Starbucks and add a “human touch.” “The number I heard was something like close to 200,000 Sharpies we’ve got to track down,” Niccol said in an interview with CNBC Wednesday.
” No charge for oat milk Starbucks drinks with soy, oat, almond or coconut milk won’t cost customers extra anymore. Starting next week, Starbucks customers will no longer pay more for adding non-dairy milk to their orders. The company said the removal of the non-dairy milk surcharge means customers who request it will pay around 10% less than they did previously. Orders with milk substitutions have proliferated at Starbucks in recent years, alongside non-dairy alternatives in grocery stores.
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