Starbucks will offer a rare perk on Monday: free coffee.
Live streaming newscasts, breaking news, weather & original, local programming.Under CEO Brian Niccol, the coffee chain has drastically reduced its deals and giveaways in an attempt to boost its bottom line. But it's offering one more freebie the day after the Super Bowl, when the nation might be drowning in drowsiness.
The freebie is tied to broader changes Niccol is rolling out at Starbucks, which will be the focus of commercials airing Sunday before and after the Super Bowl on Fox. Starbucks has recently instructed employees to write simple, personalized messages on cups, such as affirmations, well wishes and "hello again" for regulars. Some Starbucks baristas, however, told CNN that writing out messages on every cup has slowed down the pace and is a "forced" way to build connections with customers.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Starbucks to Cut Corporate Jobs as CEO Niccol Implements 'Back to Starbucks' StrategyStarbucks, the global coffeehouse chain, is planning to reduce its corporate workforce as CEO Brian Niccol seeks to address declining sales and improve profitability. Niccol's 'Back to Starbucks' strategy aims to enhance the in-store customer experience and streamline operations.
Read more »
Starbucks to Cut Corporate Jobs as CEO Implements 'Back to Starbucks' StrategyStarbucks CEO Brian Niccol announced plans to reduce corporate jobs as part of the company's 'Back to Starbucks' strategy, aimed at reviving lagging sales and improving profitability. While emphasizing the focus on enhancing the in-store customer experience, Niccol acknowledged the need for greater efficiency, leading to job cuts. The exact number of employees affected remains undisclosed.
Read more »
Starbucks to Cut Corporate Jobs as Part of 'Back to Starbucks' StrategyStarbucks CEO Brian Niccol announces corporate job cuts to bolster lagging sales and improve profitability as part of the company's 'Back to Starbucks' strategy.
Read more »
Starbucks Embarks on 'Back to Starbucks' Initiative to Combat Declining Customer TrafficStarbucks is implementing a comprehensive strategy to win back customers, including menu simplification, the return of ceramic mugs, and a focus on creating a more local coffee house atmosphere. This initiative comes amidst a period of declining customer traffic and aims to address concerns about menu complexity and operational efficiency.
Read more »
Starbucks Simplifies Menu and Reintroduces Condiment Bar in 'Back to Starbucks' InitiativeStarbucks is taking significant steps to return to its roots by simplifying its menu and reintroducing a condiment bar. Chairman Brian Niccol emphasizes this strategic shift as crucial for addressing operational challenges and restoring brand confidence.
Read more »
Starbucks Simplifies Menu, Reintroduces Condiment Bar in 'Back to Starbucks' PushStarbucks is taking steps to streamline its operations and return to its core values. The company announced plans to simplify its menu, remove less popular items, and reintroduce a condiment bar as part of its 'Back to Starbucks' initiative. CEO Brian Niccol emphasized the move as a fundamental change in strategy to address underlying issues and restore brand confidence.
Read more »