Starbucks announced that its iconic holiday cups will return to U.S. stores on Thursday, Nov. 2, along with the holiday-inspired menu with some new additions.
‘Tis the season for Starbucks' holiday traditions. The coffee franchise announced that its iconic "red cups" will return to U.S. stores on Thursday, Nov. 2, along with the holiday-inspired menu that includes some new additions. Newcomers to the menu include two non-dairy beverages: the Iced Gingerbread Oatmilk Chai and, at select stores that offer Oleato beverages, the Oleato Gingerbread Oatmilk Latte.
Starbucks creative director Kristy Cameron described in a press release that this year’s holiday theme is "Share the Joy" — since it’s "our shared human experience and togetherness that makes the season special." "Starbucks red cups are like little wrapped gifts for our partners and customers," she said. "My hope is that they feel excitement and joy when they see the cups, and that they want to share them with family and friends.
This includes the push on cold beverages, which accounted for 75% of drink sales in Q3 of 2023. As Starbucks most recently introduced the Iced Pumpkin Cream Chai Tea Latte to its fall menu, the new Iced Gingerbread Oatmilk Chai follows suit. The beverage combines oat milk and black tea infused with cinnamon and warming spices and is topped with a "sprinkle of spice," Starbucks described in a press release.
It’s a love letter to gingerbread and ginger," Starbucks senior beverage developer Mat Thornton said in a statement. "The gingerbread flavor amplifies the spice of the chai." Starbucks Reserve locations are also introducing new holiday menu items, including a drink trio with a Peppermint Mocha Espresso Martini, Starbucks Reserve Peppermint Mocha and Oleato Whiskey Barrel-Aged Cold Brew.
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