The Starbucks boss also revealed the company will “hit the pause button” on price hikes “for this fiscal year.”
Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years.
Frontier Airlines CEO calls out travelers trying to avoid paying for carry-on baggage: 'These are shoplifters''Hawk Tuah Girl' Haliey Welch launches meme coin — which almost immediately crashes “You’ll see us continue to push towards how do we make it easier for you to get your coffee, get the drink you want?” he added.
“Today, you know, we just kind of give you an estimate, ‘hey, it’ll be ready in three to five minutes,’” Niccol said. “In the future, what’ll happen is we’ll be like, ‘Rebecca, your drink will be ready at nine,’ instead of it just being made, sitting on the counter waiting for people to come.”But creating a more efficient ordering system means cutting some items from the menu, including certain espresso drinks.
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