As the Pac-12 tries to deal with fallout and the Big 12 explores a raid on the Pac-12, audience data can be quite instructive. It also helps explain the angst in the ACC, Andy_Staples writes. Read more:
are highly coveted. The Tar Heels and Cavaliers don’t bring the same raw audience, but a different kind of math could be drawing the eye of SEC leaders. Clemson, Florida State, Louisville and Miami are all in states that already are in the SEC footprint. Within the footprint, the SEC Network commands a subscriber fee of about $1.40 a month. Outside the footprint, the fee is much lower. North Carolina and Virginia are the two largest states that include neither a Big Ten nor an SEC school.
The other obvious question is “Why doesn’t one league take North Carolina and Virginia and one take NC State and Virginia Tech?” In this sample, the two flagships drew larger audiences. In 26 rated games, NC State drew a median of 1.1 million viewers. In 41 rated games, Virginia Tech drew a median audience of 968,000.
That cable subscriber math also helps explain why the Pac-12 and ACC would discuss an arrangement that would put Pac-12 games on the ACC’s channel. That would fuel better distribution on the West Coast and turn out-of-footprint subscribers into in-footprint subscribers. The only question is how the leagues would split the new money. It hardly seems worth it for ACC members to give up the exclusivity of their own network if they don’t get most of the spoils.
The ratings offer a fascinating window into the dynamics at play in the Big 12 and Pac-12. According to the audience numbers, Oregon and Washington are the two most bankable brands among those two leagues. Our list of one-million-viewer games shows a surprising affinity for Washington State , but otherwise, there really isn’t much difference between the group of schools remaining in the Pac-12 and the group of schools that will make up the Big 12 after Oklahoma and Texas leave.
So if the Big Ten decided it wanted to go west again and snag Oregon and Washington, the Big 12 would be in prime position to scoop up the best that remains of the Pac-12. But even if the Big Ten decides to hold at 16 for now, the Big 12 still could use this information to its advantage. It could show Oregon and Washington that schools such as
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