The 29th year of the tournament marks the second time that both the men’s and women’s tournaments will be held at the same venue, aiming to make the event inclusively on par.
Standard Bank, Dimension Data make sizeable investments to ensure inclusivity for 2024 Pro-Am Sunshine Tour, European Challenge TourThe 29th year of the tournament marks the second time that both the men’s and women’s tournaments will be held at the same venue aiming to make the event inclusively on par.
The inaugural Pro-Am Tournament took place in 1996, and the event has, for the past 28 years, brought together some of Dimension Data’s top business partners and the cream of South Africa and Europe’s professional golfing crop. This year is set to continue that tradition. Along with men and women playing on the same courses, the increased prize money for the 2024 event is also levelling the playing field. Mokou continues: “This move is not just about financial parity; it is a statement that ladies golfers deserve the same recognition, respect and rewards as their male counterparts. This can have a cascading effect, inspiring more young girls to take up golf and pursue their passion for the sport.
Dimension Data's partnership with Standard Bank is well aligned, as both organisations possess a shared vision and commitment to promoting and developing women's golf. Both companies are invested in growing the sport, creating more opportunities for women and celebrating women’s talent, and the partnership has been integral in ensuring the prize fund for the ladies meets that of the men.