Hot off the heels of last week's appearance on WomenTalk, stacylondon hosted the first ever Menopause CEO Summit, designed to foster collaboration among companies working in the menopause space 🩸
The way London was passionate about personal style and helping women feel comfortable in their clothes , she is now passionate about women’s wellness at midlife. Being a CEO is new to London, as is menopause—she said she suffered with symptoms for four years before she understood what was happening. But based on our hour-plus-long Zoom call, you’d guess her current interests were lifelong passions.
This new phase started for London when she was invited to beta test a new brand called State Of, created for people in menopause. The timing was interesting: She had recently tried to sell a What-Not-To-Wear-ish show about middle-aged women and personal style. Zero networks expressed interest. ”I pitched to every streamer and every channel to crickets,” she said. “Everybody said nobody wanted to watch middle-aged women on television. And I was like, ‘I don't know what you, who you think the Real Housewives are.’”
In the wake of that frustration, State Of Menopause’s parent company decided to pivot in a different direction, and they asked London if she’d be interested in taking on the menopause brand. Leading a company that aimed to improve the lives of midlife women felt right. But she had little interest in simply selling things to people.
“I want the company to have products the same way on ‘What Not to Wear’ I wanted you to wear clothes because they're instruments, they're weapons in your arsenal of making sure that you feel and look the way you want to feel,” London said.
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