On April Fools’ Day, an era of unlikely brand mashups and crazy flavor combinations makes it harder to know which food ideas are real and which are pranks.
and mustard Skittles actually exist), it’s getting harder to spot the kind of April Fools’ Day pranks food companies like to pull every spring.
This year, it seems that the marketing departments that come up with these kinds of things were in a particularly deranged mood, “inventing” a slew of products that range from the slightly clever to downright revolting. And now our email inboxes and social media feeds are overflowing with a fresh round of bizarre food-based offerings — many of which we are really, really glad aren’t real.
Personal-care items crossed with food was a strong theme in this year’s batch of April Fools’ jokes, and this one — by Lee Kum Kee, the maker of a-kicked-up mayonnaise — was particularly stomach-churning. “Freshen up and keep those cavities away with a bold, spicy flavor built for top tier oral hygiene,” the company posted on Instagram. “Who’s up for a flavorful surprise?”by combining the divisive toppings in a single can.
Wait, this one is — real. The maker of the famously vibrant-orange “cheese product” apparently thinks people want their tresses to match their nacho sauce, and have debuted a semi-permanent dye that it promises “isn’t just a change in hair color, but a declaration of a bold and confident attitude.” The date of its introduction might make people think twice, but it seems the product is actually.
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