Squid Game 2 secured the top spot in the Korean drama brand reputation rankings for January, surpassing other popular dramas like The Tale of Lady Ok and The Fiery Priest 2.
The rankings were determined through an analysis of consumer participation, media coverage, interaction, community awareness, and viewership indexes of 16 popular dramas, using big data collected from December 7 to January 7. Squid Game 2 topped this month’s list with a staggering brand reputation index of 45,159,892, placing it far ahead the rest of the pack.
High-ranking phrases in the drama’s keyword analysis included Lee Jung Jae, gonggi , and Netflix, while its highest-ranking related terms included success and spread. The show’s positivity-negativity analysis also revealed a score of 92.50 percent positive reactions. The Tale of Lady Ok jumped to second place with a brand reputation index of 11,841,977, while The Fiery Priest 2 followed in third place with a score of 11,602,765
DRAMA BRAND REPUTATION KOREAN DRAMA SQUİD GAME 2 TOP RATED
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