Dieux (yes, the brand behind your favorite eye masks) partnered with the original inventor of the tube wringer on a tool that lets nothing go to waste: luxury serums and peptide creams included.
If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. — Dieux, also known for its radical transparency in the industry — wants you to stop wasting your hard-earned money, once and for all.
The means to that end? Squeezing every last drop from the“Earlier last year, videos had gone viral with creators using these machines to get every last drop of product out of their aluminum tubes. We tried to make our own but the quality was, quite frankly, embarrassing.
So I did some research and realized Gill Mechanical was the original inventor of the Tube-Wringer and had been making them since the 1970s,” Charlotte Palermino, Dieux’s co-founder and chief brand officer tells WWD.
“I realized, why dupe when we can honor the original? They’re all handmade in America and last a lifetime, which is exactly Dieux’s philosophy in creating quality products that last. ”Oregon-based manufacturer Gill Mechanical perfected the revolutionary object and soon-to-be household staple in the 1970s.
People could put all manner of tubes between its two zinc-plated steel frames and metal rollers, clamp the wringer shut, and start turning its crank to gradually “crimp” their product of choice — with the rollers leaving in their wake distinctive, accordion-like folds, completely emptied of whatever liquid the tube was once holding. Over the years, the O.G. Tube-Wringer has been used for everything from oil paints last a lifetime; and cutting through the noise of the hundreds of Tube-Wringer dupes that have been cropping up recently..
I prefer for you, your wallet, and the planet to always buy well, once,” Palermino advises, alluding to the frequently returned toothpaste squeezers that tend to clock in at the $10 mark.has been dolled up with limited-edition engraving from the former . Each and every gizmo boughtTurns out, Dieux is no stranger to giving you bang for your buck when it comes to maximizing the mileage you put on your most belovedis part of the same family of accessories as this fresh launch, with the only difference being its more travel-friendly, streamlined silhouette.
Should you wish to experience“Great ideas deserve recognition — not replication,” Dieux proclaims. In other words, why mess with perfection?
Just set this quintessential to get the scoop on the best in beauty and style with in-depth reviews of exciting new releases and buyer’s guides to find the products you need to try ASAPSince 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike.
Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections. is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things , culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more.
Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, wrote about tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending beauty collaborations and how toWWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
Please follow us on Google to support us United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SpaceX crypto short squeeze briefly sends value to $3 trillionAfter SpaceX’s rally on Monday, many traders wagered the stock had risen too far, too fast.
Read more »
Apple CEO says price hikes are ‘unavoidable’ as rising chip costs squeeze tech giant: reportTim Cook says Apple price increases are “unavoidable' as AI demand drives up memory chip costs, calling the supply crunch a “hundred-year flood.'
Read more »
James Rodriguez Enters His Last World Cup Dance As the Last of a Dying BreedThe Colombian maverick established his World Cup legacy in 2014 and is one of the last remaining classic South American No. 10’s.
Read more »