Popovich thought up the Spurs’ NFT project shortly before breaking Don Nelson’s record for most regular-season career coaching wins.
coaching career with the San Antonio Spurs sold for the equivalent of $200,000 — buyers used the cryptocurrency Ethereum — in the first 96 hours of an auction to raise funds for the San Antonio Food Bank.“This is the first Spurs’ NFT project,” said Becky Kimbry, vice president of brand engagement at the Spurs Sports & Entertainment, the parent company of the Spurs. “It was an incredible project to be able to work on knowing that it’s going to such a great cause.
Professional sports leagues in the U.S. have gone big into NFTs. The NBA pioneered the selling of the digital collectibles with NBA Top Shot Moments. The league’s video clips are like digital trading cards. The Spurs partnered with a Toronto-based cryptocurrency platform Cultos to mint the “1336 Coach Pop Collection.” The series includes five of Popovich’s hand-drawn offensive play cards and five of his court designs.OpenSea, a New York-based NFT marketplace.
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