With three home games to be played outside of San Antonio, the Spurs are hoping an expanded footprint provides a counterbalance to small-market status.
Fans will once again get a chance to see the Spurs play in the Alamodome this season, for the first time since 2002. The dome will host a Jan. 13 game against an yet-to-be-named opponent, as part of the team’s 50th anniversary celebration.Before Jordan Mandelkorn became a Spurs executive, he was a Boston Celtics fan living in Vermont.
The large blue curtain that bisected the arena during the Spurs’ 394-game run there from 1993 to 2002 — which gave the venue a more intimate feel but also cut capacity in half — can remain mothballed. While the Alamodome venture is meant to serve as an homage to the Spurs’ past, the Mexico City and Austin games are meant to better position the club for the future.
The Spurs’ December visit to Mexican capital represents another opportunity to cement themselves as central Mexico’s team. After consulting with the University of Texas, the Spurs agreed to dates in April, after the Longhorns’ first season in their new building is completed. If all goes to plan, Buford is hopeful the Spurs can one day dominate the Austin-to-Mexico corridor in the same manner the Celtics own all of New England, Golden State owns the Bay Area and Northern California, and the Dallas Mavericks own the Dallas-Fort Worth metroplex.The Spurs’ strategic plan to expand their corporate reach could have implications for the on-court product as well.Warriors star Stephen Curry, for instance, signed a so-called “super max” deal worth $215 million last season.
“We’re a bottom third market,” Buford said. “By better positioning ourselves in this region, we have a chance to become a potentially powerful top third market. I think it will help with business and on the floor.” “I want to reassure you the Spurs are in San Antonio to stay,” Holt wrote as part of an open letter to fans in May.
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