Coca-Cola said Wednesday it’s changing the packaging from green to clear plastic beginning Aug. 1 as part of an effort to make them more recyclable
, most colored plastics end up in landfills because isolating the base material is costly and private-sector recycling companies don't see a financial incentive in doing so.
Making the switch from clear to green increases the likelihood that these bottles can and will be recycled into new ones,"helping drive a circular economy for plastic.” And Sprite isn't the only Coca-Cola product getting a"un-green" makeover. Seagram's Gingerale, Fresca and Mellow Yello, which also come in a green plastic bottles, will switch to clear in the coming months.
Sprite is also revamping its logo. The plastic sleeve will retain its recognizable green hue, but the word"Sprite" is getting a new design and it will include a prominent “Recycle Me” message on the wrapper.
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