.Sprite Limelight Season 2 is spotlighting international artists including Ryan Tedder to show fans how to stay cool in the face of heat. 🧊 ad
This year sees the brand partnering with 3x Grammy-awarding winning writer, producer, and lead singer of OneRepublic, Ryan Tedder, to kick off the second season, along with a stellar lineup of artists hailing from across the world: Feid, Cassper Nyovest, Lexa, and Lay Zhang.“I’m so excited to be the lead artist for Sprite Limelight Season 2,” Ryan Tedder said of the partnership.
Designed to support its global brand narrative, Heat Happens, Sprite aims to help Gen Z stay cool in the face of everyday moments of heat, based on the insight that music is where they go to, to switch off and clear their heads. Subsequently, each artist will bring their personal stories to life in multi-format episodes dropped on their YouTube and Spotify channels along with Sprite’s global channels. The episodic content features an original music track, immersive docu-styled music video and a personal “Heat Confessional” to give fans a deeper view into how the artists stayed cool in the face of heat.
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