During the electrifying Pepsi Pulse 2023 celebration held last October 8, SB19 set the Mall of Asia Concert Grounds. Adding an extra dose of excitement to the Pepsi Pulse event, Mimiyuuuh graced the night with her infectious energy, ensuring that the atmosphere was filled with nothing but pure fun.
MANILA, Philippines — Pepsi, the iconic beverage brand, is boldly entering a new era marked by individuality and authenticity, and they've chosen to do it alongside two influential Filipino talents: the sensational Pinoy pop boyband, SB19, and renowned social media star, Mimiyuuuh.
Asked about how the message of “Mas Masarap Maiba” resonates with the group and the significance of authenticity in their artistic journey, SB19 passionately emphasized that staying true to their unique identity and dancing to their own rhythm not only fuels their creativity but also infuses a sense of joy into their craft.
Stell mentioned how in today’s social media era, anyone could do anything just to make themselves interesting, like pretending and creating fake things, but reminded that only by being authentic can one find satisfaction. “I-embrace lang natin kung anong kaibahan natin, at tanggapin natin ang sarili natin. In that way, mas marunong tayo magmahal sa iba at mamahalin din natin ang sarili natin,” he expressed.Even before the current generation of influencers, Mimiyuuuh was already beloved on social media for her funny and authentic personality, often seen in her famous room with her iconic pink cabinet.
“Sobrang aware nila na we are all diferent and we can still make harmony even magkakaiba tayo. I’m super happy that with this tagline of Pepsi, mas maeempower natin na okay lang pala kahit iba ka, and I’m super happy that I’m part of this campaign because I really like being different,” told Mimi.Pepsi’s fresh visual identity and new tagline come 15 years after its last logo update. This is a testament to its commitment to staying relevant with the times.
“Our new tagline is ‘Mas Masarap Maiba’ and it’s all about celebrating that attitude of breaking free, from the conventions holding you back so you can enjoy the moment more,” Ray Philip Pine, marketing director of PepsiCo Philippines Beverages, said.
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