Each year, Spotify users get an end-of-the-year recap of their listening habits – called Spotify Wrapped.
Each year, Spotify releases a personalized report to each user called Spotify Wrapped – featuring an interactive overview of their listening habits for the past year. The annual campaign reveals the user’s top artists, songs, albums and podcasts. Once it’s released, screengrabs of Spotify Wrapped soon pop up all over social media, with listeners eager to share their own unique listening habits.
Spotify presents the results in catchy graphics that are easily shareable to other social media platforms.Spotify also releases at this time its top-streamed artists and songs across the board. Listeners have long obsessed over figuring out when the streaming window closes, as Spotify needs time to analyze and present the results. Some spend the last minutes squeezing in their favorite songs and artists to try and tip their results.
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