Spotify will shut down 'Heardle' on May 5th
, Spotify said it saw the game as a music discovery tool. Whether a player successfully guessed each day's song based on the intro or not, they were provided with a link to hear the full track on Spotify. It may be the case that Spotify wasn't seeing a high level of clickthrough rates, somay ultimately not have helped much in terms of music discovery. Moreover, the game is said to have aped some music discovery functions that are also present in Spotify's app.
It's hard to imagine that Spotify's daily song choices helped matters. Along with many classic tracks,charts but instead went viral on TikTok. It seems that Spotify didn't quite strike the balance of usingas a music discovery tool while also making each song recognizable enough for fans to identify and keep their streaks going.kept going back to the same wells over and over by featuring several songs from one artist over a relatively short time.
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