Spotify to connect artists and brands with its newly launched AUX agency, with Coca-Cola as its first client.
is launching a music advisory agency for brands, the streamer announced on Wednesday . For its inaugural campaign, the agency, dubbed AUX, connected Coca-Cola with the DJ-producer. The two have “built a long-term partnership that will span live concerts and events, social media content, a branded playlist, and on-platform promotional support,” according to Spotify’s press release.
“There are 10 million little businesses that want to use your music in 10 minutes, so how do you meet that demand?”last year. “It’s a huge business opportunity; it could add 10% to the total size of the music market in a few years if we get this right.” Gou had already built a successful career in dance music circles with tracks like “Starry Night” and “It Makes You Forget ” before last year. She achieved aKanye West’s First Independent Album Grossed Over $1M in Its First WeekEmma Stone Says She’ll Never Joke About Taylor Swift Again After Golden Globes ‘A–hole’ Quip. We use vendors that may also process your information to help provide our services.
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