Spotify, the world’s most popular paid music streaming service, will suspend political advertisements in 2020
- Spotify Technology SA said on Friday it would pause selling political advertisements on its music streaming platform in early 2020.
The move, which was first reported by Ad Age, comes as campaigns for the U.S. presidential election in November 2020 heat up. “At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content,” a Spotify spokeswoman said in a statement to Reuters.Spotify, which was only accepting political advertising in the United States, did not answer a Reuters question on how much revenue the company generates from political ads.
“Spotify wasn’t a widely used online advertising platform for campaigns before,” said Eric Wilson, a Republican digital strategist. “But as other online platforms restricted their political ad inventory, advertisers were on the hunt for new options.”
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