Spotify's New Data Marketing Campaign Embrace Users' Oddest Listening Habits

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Spotify's New Data Marketing Campaign Embrace Users' Oddest Listening Habits
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Spotify's Only You campaign provides year-round, personalized looks into the music tastes of their listeners.

Finally, Spotify is adding a new personalized feature currently in beta called"Blend," allowing two friends to merge their musical tastes into one playlist, which is updated daily with picks curated just for them.

To try the feature, which is available for both Free and Premium accounts, users tap"Create Blend" in the Made For You hub and select a friend to invite. Blend is mobile-only and available globally on both iOS and Android.

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