Spotify CEO Daniel Ek thinks the company is ready to rival YouTube as a destination for video podcasts: “I am confident enough to know that partners will be very surprised when they start seeing the payout numbers.”
Earlier this week, I watched Spotify CEO Daniel Ek give his latest pitch to video podcasters, many of whom have a hard time seeing anything other than YouTube as their primary source of distribution and revenue. Spotify has been working to increase the amount of video on its service for nearly a decade. There are now more than 300,000 video podcasts on the service. Overall time spent watching video is growing faster than audio-only listening time.
Gustav Söderström just told me you’re starting to think of how Spotify can be an AI “friend” for audio. Can you expound on how that vision changes the product over the next few years? Because that sounds like a pretty big change. We’ve lived with the best practices of what ended up becoming mobile user interfaces. In the early App Store days, everyone was experimenting. By 2012, it started harmonizing. I feel like we’re in the same moment now.
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