Spotify’s 'Black Lives Matter' playlist subscribers grew 1,000% on 'Blackout Tuesday'
's"My Petition.""We were just in the office talking about our experiences, and just hurting and emotional," she says."We felt like, if it touched us, it would touch other people." Pickett's team launched the Black Lives Matter playlist as a way to express their feelings., this time hitting the streets in worldwide protests against police brutality, the team quickly updated the playlist, adding tracks like's new"Otherside of America.
Pickett and her colleagues continue to update the playlist, which now has 65 songs, swinging between old and new, topical and timeless, strident and soothing."It was therapeutic for us to put it together," Pickett says. “People are finally understanding and getting it.” On June 2, Spotify also blacked out the imagery on its top playlists and posted a symbolic, eight-minutes-and-46-seconds silent track on various podcasts and playlists, representing the length of time a Minneapolis police officer fatally pinned Floyd to the ground with his knee on his neck.
Spotify wasn’t the only streaming service to redesign itself for Blackout Tuesday: Apple Music's #TheShowMustBePaused stream emphasized black music in lieu of regular Beats 1 radio programming. Amazon Music's music curator for hip-hop and R&B,, organized a playlist in an hour the day before Blackout Tuesday, adapting her team’s work since March on a Black Music Month feature.
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