Six months after Spotify kicked off its emerging artists program, RADAR, the streaming service is launching a new global hub on the platform to spotlight it.
. Over the past six months, RADAR artists have collectively generated over 2 billion streams, 100 million listening hours and 112 million listeners across 102 countries. They have also cumulatively gained more than 8 million followers since the launch of the program, representing a 64% overall increase.says the RADAR hub is designed to further the program’s mission to break local artists on a global scale -- something he sees as a complement to the way listeners consume music now.
He adds, “It’s something we feel we’re uniquely positioned to drive, because we have such a huge reach [in 92 countries around the world].” Launched on March 9, RADAR put all of Spotify’s domestic and international emerging artist programs under a single umbrella, though each of the sister programs is locally run. Artists chosen for the program receive support from Spotify’s editorial and marketing teams, including on- and off-platform promotion as well as exclusive content such as Spotify Singles, mini-documentaries and more.
Spotify users will be alerted to the RADAR hub via a mixture of banner ads on the Spotify homepage, pop-up notifications and out-of-home marketing. It will also be given a dedicated spot on the app’s main “Search” page.via Dirty Hit earlier this year, says she saw a noticeable boost in her following after being included in the program.
“Spotify has been very supportive of this record so additions like this really help broaden the audience to people who wouldn't know me before or might not necessarily like pop music,” Sawayama said in a statement. “[Over the last six months] I feel like the audience has got bigger which is so heartwarming! Sad that I can't perform live to all the new people but I'm very excited to do so in 2021.
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