Spotify joins firms like Amazon, Microsoft and Google, which have already announced tens of thousands of job cuts.
this month as the economic boom that the industry rode during the COVID-19 pandemic waned. Stockholm-based Spotify had benefited from pandemic lockdowns because more people had sought out entertainment when they were stuck at home.
Ek indicated that the company’s business model, which had long focused on growth, had to evolve. The company’s operating costs last year grew at double its revenue growth, a gap that would be “unsustainable long-term” in any economic climate, but even more difficult to close with “a challenging macro environment,” he said. Spotify made “considerable effort” to rein in the costs over over the past few months, “but it simply hasn’t been enough,” he said. “I hoped to sustain the strong tailwinds from the pandemic and believed that our broad global business and lower risk to the impact of a slowdown in ads would insulate us. In hindsight, I was too ambitious in investing ahead of our revenue growth,” Ek said. He said that’s why the company is cutting its global workforce by about 6%. Ek didn’t give an actual number of job losses but a company spokesman said it’s 600, based on 9,808 employees listed in its latest quarterly report.After years of heady growth, analysts say tech companies are being forced to cut jobs in preparation for an economic dowturn that’s likely to cut demand for their software, products and services and reduce digital ad spending. Just last week, Google announced it was slashing 12,000 jobs while Microsoft said it would cull 10,000 workers, bringing to at least 48,000 the number of cuts that Big Tech companies announced in January alone. Even with all of the recent layoffs, most tech companies are still vastly larger than they were three years ago. Spotify had 4,405 employees in 2019, before the pandemic began, according to that year’s annual report.Copyright 2023 The Associated Press. All rights reserved.
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