Spotify Editor Lizzy Szabo describes an overall initiative within Spotify’s editorial department to promote emerging artists on any playlists that see growth.
Spotify logo is displayed on the screen of a smart phone on Jan. 1, 2020.
As of writing, the top half of Spotify’s Chill Vibes playlist includes “Sola,” a pillowy, bilingual song about attachment by Nina Cobham. Keep listening and you’ll come across the crooning, guitar-backed “moonlight” by dhruv and meditative, airy “peas” by boylife. “Once quarantine hit and everyone was in their homes, we saw spikes across our chill, laid-back, meditative playlists,” says Spotify editor, who has overseen Chill Vibes for a little over a year. “Since I’ve been working on this playlist, it’s the most traffic I’ve ever seen.”
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