Spotify is laying off 200 employees from its podcast division
production houses into an updated Spotify Studios unit. They'll continue to produce well-known originals and start new shows, although there will be a new emphasis on frequent content that fosters large audiences. Spotify as a whole will work on"maximizing consumption" from the existing audience, encouraging them to listen more often and to more podcasts.
The provider is keen to tout its growth since it started investing heavily in podcasts in 2019, including the acquisitions of Gimlet, Parcast and the. It now claims to be the most popular podcast platform in"most corners" of the planet, with over 100 million listeners and 5 million shows. Usage has grown over 1,400 percent, Spotify says. It also says it's the top publisher in the US.
last fall, shedding nearly 5 percent of its podcast team in the process. The service also laid off 6 percent of its total staff in January, with chief content officer Dawn Ostroff stepping down at the same time. There have also been difficulties with the content itself, including. The company may be a powerhouse in the category, but it's no longer as secure as it once was.
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