Spotify has cut video deals with Markiplier and Julia Fox.
Following the layoffs of the past several months, Spotify’s podcasting business identifies its priorities.After spending more than $1 billion on podcast assets, challenging investor skepticism, laying off dozens of podcasting employees, and parting ways with its main podcasting chief, Spotify is establishing its focus for the vertical moving forward: more video, more consolidation, and more splashy names.
At the company’s Stream On event in Los Angeles, head of global podcast studios Julie McNamara unveiled new video podcasts that’ll appeal to younger listeners. Video episodes offrom Markiplier, the popular gaming YouTuber, are coming exclusively to the platform. The podcast ranks at number 36 on Spotify’s top podcast chart. Additionally, Spotify originalCall Her DaddyMcNamara touted the streamer’s top position with young listeners and sees video as a big part of that.
Spotify is also trying to get more video podcasts on the platform. Anyone who signs up for Spotify for Podcasters will soon be able to publish video podcasts, a feature that used to be reserved for Anchor users. Speaking of Anchor, that brand appears to be falling by the wayside. Spotify acquired the DIY podcast publisher Anchor in 2019, and it remains the
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