Spotify has unveiled a non-partisan initiative that will leverage the wide reach of the streaming platform to encourage voter turnout.
Entitled"Play Your Part" and available on the"Home" section of the mobile app, the initiative is designed to provide resources, information and encouragement for Spotify users residing in the U.S.
The multi-faceted initiative, which kicks off today , includes Spotify Voter’s Booth, a hub providing resources and information so users can register and make a plan to vote; new artist and influencer-curated playlists to keep users entertained during the voting process; special curated episodes about civic engagement from podcasts including; and video and audio voting reminders in several of Spotify’s flagship playlists.
Play Your Part includes a concerted effort to encourage young users to vote via partnerships with artists and influencers including
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