U.S. Spotify users will now be able to purchase and listen to more than 300,000 different audiobook titles, the company announced Tuesday.
The streaming company's foray into audiobooks marks its latest attempt to make the platform a one-stop-shop for all things audio. Spotify introduced podcasts in 2015 and is now home to more than 4.
4 million of them, according to itsThe company decided to introduce audiobooks because they represent a"substantial untapped market," Nir Zicherman, Spotify's vice president and global head of audiobooks and gated content, said in Tuesday's release. Zicherman said the segment is growing by about 20% year over year despite making up just a 6% to 7% share of the current book market.
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