Sportswear on Shakedown Street: Rowing Blazers Launches First Grateful Dead Collection

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Sportswear on Shakedown Street: Rowing Blazers Launches First Grateful Dead Collection
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  • 📰 RollingStone
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The new line of Dead-inspired merch features everything from dad caps to embroidered rugby shirts. RSRecommends

, now available online, featuring everything from Dancing Bear dad hats to embroidered rugby shirts that puts a new spin on the label’s iconic staples.

“Both Rowing Blazers and the Dead have their own cult followings — a community of people who takes it and makes it their own,” says Rowing Blazers founder Jack Carlson of the new collection. “Not just fans or listeners or customers. It’s a real community. I’ve always loved the culture of the lot at Dead shows, and this tradition of Dead merch where everyone gets to put their own spin on it and weave in their own cultural references.

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