The arrival of superstar Lionel Messi in North America sent action on Major League Soccer skyrocketing at U.S. sports betting sites.
Inter Miami games are the most-bet MLS matches at BetMGM — “they compare to action we see on Premier League games.”The arrival of superstar Lionel Messi in North America sent action on Major League Soccer skyrocketing at U.S. sports betting sites — and Year Two of Messi-mania has been more of the same. , an eight-time Ballon d'Or winner, was denied an assist or goal for the first time in his nine appearances this season.
“We continue to see interest in the MLS from bettors driven by Messi,” BetMGM’s John Ewing said in an email. Meanwhile, Messi to score anytime during a game “continues to be the most popular player prop,” Ewing said. The Boston-based bookmaker said Inter Miami has attracted 69% of the money and 75% of the bets on the MLS Cup winner. The Columbus Crew is a distant second with 5% of handle and 4% of bets.
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