Sports programming still dominates TV, and Netflix is leaning more into it

Netflix will hold its first-ever live sports event, a golf competition featuring PGA Tour members and Formula 1 racers, in November.

Netflix will air "The Netflix Cup," a golf event that will showcase athletes from Formula 1 and the PGA Tour on Nov. 14, its first ever live sports event.

Live sports still grabs the best ratings on traditional TV, even as customers flee the bundle, and streamers like Netflix are looking to reap those benefits, too., with the help of adding new business models like a cheaper, ad-supported tier and cracking down on password sharing. Sports is sure to play a role in that.it would broadcast live "The Netflix Cup," a matchup between athletes that appeared in the Formula 1 docuseries and the golf series "Full Swing.

That showed in September, when the return of the NFL and college football seasons propelled both broadcast and cable-TV viewership. Broadcast sports viewership was up 360%, compared to 222% in the same period last year, while cable-TV got a nearly 25% increase in sports watchers, according to

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