Sports Illustrated and the New York Red Bulls have announced a 13-year naming rights deal for the MLS team's stadium that will begin next season.
After being a household name for seven decades, Sports Illustrated is on a new venture. Sports Illustrated and Major League Soccer's New York Red Bulls announced that the team's 25,000-seat stadium will be rebranded as "Sports Illustrated Stadium." The 13-year naming rights deal will begin in the 2025 season, and Sports Illustrated Tickets will become the official ticketing partner of the club.
It’s iconic. The history of these two iconic brands, and for the first time in our 70-year history that Sports Illustrated has had a stadium and what we can do together, we've been looking for this opportunity for a long time," Sports Illustrated Tickets CEO David Lane said in a recent interview with Fox Business.
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