Legal sports betting among women and on women’s sports is seeing a spike worldwide, a recent study reported. Women’s soccer saw a 20% increase in bets from 2017-2022. While basketball, tennis, volleyball, and cricket saw a 10% bump.
was conducted by the German Sport University Cologne and launched at iGaming Business Live in Amsterdam on Wednesday. The study analyzed the economic development of women’s soccer, basketball, tennis, volleyball, and cricket. Coming on the heels of the Women’s World Cup — which begins next week — the study found more growth among women betting on sports than men.
“The dramatic growth of women’s sports is a hugely positive development – for fans, the sports, and athletes themselves, and also for the betting market,” Khalid Ali, CEO of the International Betting Integrity Association, said in a statement. “It is creating very significant and untapped opportunities for sports betting.”
And while public match-fixing incidents were lower, it could lead to a perception that suspicious activity is occurring less in women’s sports, but the study noted that insufficient data must be considered. Another way is to raise awareness and promote integrity in women’s sports to foster a more vigilant and responsible community.
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