The two sides announced a partnership Tuesday to give Sportradar exclusive rights to collect, license, and distribute the federation’s official betting and media data in the U.S. and internationally.
U.S. Soccer believes this deal with help them develop and deepen fan relationships, attract and engage the next generation of supporters, and increase revenue opportunities.In an effort to expand its
“We know that when fans place bets on a game, their interest in the sport intensifies,” Eric Conrad, Executive Vice President, Strategic Partnerships & Content at Sportradar, said. “I am confident that our scale, technology, and leadership in the market will position us to effectively monetize these rights with a strong focus on future value creation.”
U.S. Soccer believes this deal with help them develop and deepen fan relationships, attract and engage the next generation of supporters, and increase revenue opportunities. “The partnership with Sportradar is massive for U.S. Soccer,” Ross Moses, Vice President of Business Ventures of U.S. Soccer, said. “The incredible youth and diversity that strengthen the USMNT and USWNT are just as evident in our fan bases, and this is an obvious area — not only gaming but technology broadly — to accelerate the growth of our sport and connect new partners to important growth demographics.”Sportradar will also be U.S.
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